hey everyone welcome back ready for another deep dive always what are we looking at today well today we to unpack this idea that there's a connection between Google business profile reviews and saving money on Advertising okay that sounds interesting yeah the idea is that those little gold stars everyone's always chasing could actually boost your bottom line intriguing tell me more so you know how everyone's obsessed with those Google reviews oh yeah I can't live with them can't live without them right right and some sources are claiming that having really strong reviews can actually lower your advertising costs now that's a bold claim how does that work well that's exactly what we're going to dig into today all right I'm all yours let's break this down okay so the sources are saying that strong GBP reviews you know the stars and the comments can actually reduce how much you have to spend on Advertising hm I mean on the surface that sounds a little counterintuitive right yeah it does but if you think about it it actually makes a lot of sense okay I'm listening lay it on me how does it work well it all comes down to trust and visibility you know those are like two of the most valuable things in the digital world okay I'm with you think about it when you're searching for something online you know like a restaurant or maybe a plumber what do you do yeah well I definitely check out the reviews exactly and you probably gravitate towards the businesses with a ton of positive reviews right absolutely I mean I'm more likely to trust a business with like a wall of glowing reviews yeah exactly those reviews are like a virtual stamp of approval they boost a business's credibility and potential customers are more likely to choose them over a competitor okay I see how that builds trust but I'm still not sure how that translates into saving money on Advertising got it so think of it this way Google's search algorithm is like a giant popularity contest it's designed to reward businesses that demon at you know trustworthiness and popularity H and what better way to demonstrate that than a bunch of positive reviews exactly Google sees all those glowing reviews and thinks hey people love this business let's bump them up higher in the search results wait are you saying that positive reviews can actually improve a business's organic search ranking that's exactly what I'm saying and that my friend is like free advertising wow that's pretty powerful it is and it's not just about getting more eyes on your business a recent study found that like 92% of consumers read online reviews before they buy something wow 92% that's almost everyone I know right so with strong reviews you're tapping into this massive pool of potential customers who are already you know pre-sold on your business before they even click on your website I mean it makes sense I know I'm way more likely to click on a listing that's got a bunch of great reviews you know the one with no reviews or even worse negative ones exactly it's all about first Impressions and that translates into higher conversion rates higher conversion rates yeah you know more website visits actually turning into calls or bookings or sales and then it's like a Snowball Effect positive reviews lead to more clicks more customers and then ideally even more positive reviews so it's like the self-perpetuating cycle yeah exactly and this this whole organic momentum can significantly reduce the need for those expensive ad campaigns so fewer resources needed for awareness campaigns because people are already finding you organically Bingo and that means businesses can you know maybe allocate those resources to other parts of their marketing strategy or honestly they can just enjoy a healthier bottom line you mentioned allocating resources to other parts of their marketing strategy does this impact other parts of the advertising budget too oh yeah for sure take retargeting for example R targeting yeah it's Those ads that like follow you around the internet you know you look at a pair of shoes online and suddenly those shoes are everywhere you go oh yeah those ads could be kind of creepy I know right but the point is if you have a business that's already got a strong reputation from all those positive reviews you don't need to spend as much on retargeting because those happy customers are more likely to just come back and buy something anyway so it's almost like those Google reviews are replacing the need for those annoying ads kind of like that yeah so what we're learning here is that those Google business profile reviews they're not just a vanity metric right they're actually a really powerful tool for attracting customers organically boosting those all-important conversion rates and yeah saving money on Advertising you got it by really maximizing those digital testimonials businesses can see a much bigger return on their advertising investment no matter what industry they're in or who they're trying to reach okay so for you our listener what's the takeaway here well those Google business profile reviews they're not just about managing your online reputation they're a secret weapon for attracting customers and making those advertising dollars stretch further I mean if you think about it if positive reviews are essentially free advertising it really makes you wonder what creative strategies businesses could use to encourage more their happy customers to share their experiences right exactly something to think about until next time keep on diving
