hey everybody and welcome back for another deep dive today we're going to be looking at something that I think we all see all the time online and it's those reviews yes you know the ones you scroll through before you try like a new pizza place or you book a hotel right we're talking about Google business profile reviews you know those little Snippets of text absolutely yeah I bet you've checked a few of them yourself oh yeah for sure pretty wild how much they can actually influence like our decisions yeah it's like digital word of mouth right it really is what's so interesting about these Google business profile reviews is they offer something that you don't really get from like traditional advertising okay it's raw unfiltered feedback straight from people who have actually experienced the product or service interesting it's not a glossy marketing campaign you know it's real people sharing their honest opinions and that makes all the difference so we have all these authentic reviews some are good some are bad how does that actually impact a Brand's voice and personality can a bunch of reviews shape something as complex as a Brand's personality they absolutely can I mean think about it the language that's used in reviews words like friendly luxurious efficient you know right that paints a picture in our minds it's almost like a subconscious word association game uhuh so let's say a cafe consistently gets reviews praising its cozy and welcoming atmosphere then potential customer start associating those qualities with the brand interesting so it's not just about what the business says about itself it's about what their customers experience and share with the world so then those positive reviews are kind of like real life endorsements exactly and they're so powerful because they tap into this thing called social proof we as humans are just wired to trust recommendations from other people yeah even if we don't know them personally that makes sense it's like that age-old saying actions speak louder than words positive reviews are those action speaking volumes about a Brand's reputation what about the negative reviews though I'm guessing those aren't so great for the free advertising aspect we just talked about it's true negative reviews can be tough for businesses but you know they also present this valuable opportunity go how a company response to that negative feedback can actually strengthen their brand image how so well think about it it everyone makes mistakes right yeah what matters is how you own up to them so when a business addresses a negative review with empathy and a genuine desire to fix the problem it shows they actually care about their customers and that authenticity can go a long way in building trust and loyalty you've mentioned authenticity a few times now it seems like a key element in all this what makes it so crucial in the world of online reviews well people are bombarded with marketing messages all the time right yeah for sure it's hard to know what's genuine and what's just spin that's why these authentic reviews are so refreshing okay they cut through all the noise and give us a glimpse of what it's really like to interact with a business positive reviews feel more genuine when there are a few negative ones sprinkled in because it feels real interesting like an honest representation of the customer experience so Google business profile reviews they're like this double-edged sword they can be this amazing form of free advertising shaping a Brand's voice and personality but they also require careful attention and genuine engagement precisely and here's where things get even more interesting the keyw that are used in those reviews become directly associated with the brand so let's say people are constantly describing a restaurant as having the best pasta in town that phrase becomes part of their identity almost like a tagline wow created by the customers themselves and that digital Word of Mouth marketing can be so effective it really makes you think about those reviews differently I know I'll be paying closer attention to the language and how businesses respond to both the good and the bad absolutely it's a whole new lens for understanding how businesses cultivate their online personalities I'm curious when you're checking out those reviews what stands out to you the most what makes you think okay this place seems legit you know you're right I do pay attention to the overall tone and the specific words used but you know one thing I've noticed is that a good mix of reviews just feels more authentic a business with only glowing five star reviews makes me a little suspicious to be honest yeah I get that I look for the businesses that respond respond to the criticism gracefully and they demonstrate a willingness to improve that's a great point it's like those Perfect festar reviews can sometimes feel too perfect yeah makes you wonder well on that note we'll leave you to ponder this fascinating world of Google business profile reviews next time you're scrolling through those star ratings think about the story they're telling you might be surprised by what you discover see you
