hey everyone welcome back ready for another deep dive always today we're taking a look at something that's become pretty Central to how we choose businesses these days Google business profile reviews that's right we've got new text .txt to help guide us through this one and uh I'm excited to pick your brain a bit about this because I feel like especially with the last few years I've become more and more reliant on those little star ratings yeah have you noticed the same thing or am I just becoming you know too internet dependent oh Oh no you're you're spoton those reviews they really are a game Cher both for us as consumers and for the businesses themselves absolutely it become like this digital word of mouth and we all know how powerful word of mouth can be so let's break it down a bit what makes these reviews so powerful I mean for me personally like if I see a business with a ton of five-star reviews I'm way more likely to check them out you know definitely it's all about trust right we're more likely to trust a business that has a lot of positive feedback from real people right for sure it's like social proof it validates our choices and reduces that feeling of risk when we're trying something new it's interesting cuz I've even caught myself like not just looking at the star rating but actually reading through the reviews looking for specific details you know totally if I'm looking for a restaurant I'll see if people mention specific dishes or you know the atmosphere exactly and that's where the real power of those reviews come in the details right newex .txt really stresses the importance of detailed specific reviews that's what I noticed too because a vague comment like you know it was good or a great service doesn't really tell you much does it not at all but a review that says something like I tried the spicy chicken tacos and they were amazing perfectly seasoned you know oh now you're speaking my language and the homemade salsa was incredible now that's a review that's going to make me hungry makes me want to go to that place right now exactly it's Vivid it's specific and it creates a much stronger impression that's a great point and it's not just helpful for customers right right this kind of detailed feedback is gold for businesses too oh absolutely it gives them such valuable insight into what they're doing well what they could improve you know it's like free market research directly from the people who matter most so how can businesses sort of I don't know encourage these kind of like quality reviews well first and foremost they need to consistently deliver exceptional experiences right that's the foundation because happy customers are much more likely to leave positive reviews right but it's not enough to just hope for good reviews businesses need to be proactive so how do they do that well one thing they can do is simply ask for feedback right just straight up ask exactly but timing is key here okay I can see that you want to ask for a review when the experience is still fresh in the customer's mind yeah so maybe right after they've finished a meal or completed a purchase makes sense that way they're more likely to remember the details and leave a more thoughtful review okay and another important thing is to respond to reviews both positive and negative oh even the negative ones yeah especially the negative ones I think a lot of business owners would probably want to just ignore those I understand that yeah but a well-crafted response to a negative review can actually turn things around so how would you go about that well first acknowledge the customer's concerns apologize for any inconvenience and then for a solution right it shows potential customers that you care you're taking their feedback seriously and you're willing to make things right it's like turning a negative into a positive almost exactly so it sounds like managing all these reviews responding to them it could get pretty overwhelming oh absolutely especially for businesses with multiple locations or a high volume of customers yeah that's where a tool like easy five-star.
Reviews can be really helpful okay yeah tell me a bit more about that it's aat form that streamlines the whole review management process it can help businesses monitor reviews across different platforms respond to them efficiently and even identify Trends in customer feedback so it's like a command Setter for all your reviews exactly and I know we've been talking a lot about the benefits for businesses but newex .txt also highlighted something that really resonated with me which is the impact of these reviews on local economies that's a great point I mean it makes sense right it does positive reviews can help small businesses Thrive which in turn strengthens the entire Community absolutely it's like this positive feedback looped where everyone benefits exactly consumers find great local businesses businesses get more customers and valuable feedback and the community as a whole thrives love that so before we wrap up any final thoughts for our listeners well I just like to remind everyone of the power they hold as consumers your reviews even a short specific one can make a real difference for a business could degree more and for all the business owners out there remember that encouraging and managing your online reviews is crucial in today's Digital World absolutely it's not just about stars it's about building trust and creating a strong Community presence if you want to learn more about this be sure to check out newex .txt a super interesting read thanks for joining us for this deep dive thanks everyone
